Digital advertising and AI: EDI’s webinar on 19 November
How are paid campaigns changing as artificial intelligence and new measurement models become part of the process? That is our editorial starting point for “Evoluzione del Paid Advertising: strumenti, modelli e approcci”, EDI Confcommercio’s free webinar scheduled for Thursday 19 November 2026, from 14:30 to 16:00.[2]
The session is online on EDI Training, with no physical Italian venue to travel to, and is open to businesses interested in digital transformation.[2]
It is nationally relevant to traders, professionals and business owners, rather than an event limited to the province of one local association reporting it.[2]
**The programme and its timings.** EDI Confcommercio’s Andreas Schwalm is scheduled to introduce the session from 14:30 to 14:35.[2]
From 14:35 to 15:50, Alessio Pisa, CEO of Instilla, will discuss tools, attribution models and approaches to paid advertising; questions and answers are listed from 15:50 to 15:55.[2]
The announced closing time is 16:00: the programme assigns no specific activity to the five minutes after the questions, and we do not invent one.[2]
We express these times as Italian local time, Europe/Rome, CET (UTC+1 on 19 November), an editorial timezone interpretation for a national Italian event; the page itself does not state a timezone.
**What the session intends to cover.** The organiser lists AI-based targeting on Google Ads, Meta, LinkedIn and TikTok, adapting to cookieless and privacy-first conditions, and advertising budget management.[2]
These are announced training objectives, not results already achieved by participating businesses or guarantees of stronger campaigns. Our editorial view is that the session may be most useful as a way to frame questions about measurement criteria rather than simply compare tools.
**Access and registration.** Attendance is free with registration; EDI links to course number 164 and says the webinar link will be emailed after registration.[2]
The direct course link is https://training.ediconfcommercio.it/course/view.php?id=164 . During our check the browser destination displayed a security verification and extraction reported an access-protected page. We did not log in or enrol, and cannot confirm available places, a successful booking or additional account requirements. If access is difficult, the organiser lists info@ediconfcommercio.it among its contacts.[2]
**Two titles: check before enrolling.** Confcommercio Cosenza describes the session as “Paid Media, AI e Privacy: nuove strategie per le campagne digitali”, with the same date, time band, speaker and platform.[3]
We use the title and detailed programme from EDI’s own website while retaining this naming discrepancy. No linked programme PDFs were found on the pages consulted: the detailed programme is on EDI’s page. EDI’s announcement dates from 9 November and Cosenza’s from 10 November; neither is a new announcement today.[2][3]
Direct links to the official programme and the association’s notice appear in the sources below. Check for updates and actual course access before making arrangements to attend.
## Sources
[2] https://www.ediconfcommercio.it/news/webinar-paid-advertising-edi
[3] https://confcommerciocosenza.it/paid-media-ai-e-privacy-webinar-edi-sulle-nuove-strategie-digitali