Retail giants Nike and H&M are facing a backlash in China after they expressed concern about the alleged use of forced Uighur labour in the production of Xinjiang cotton.
Many Chinese have called for boycotts, celebrities have cut ties, and e-commerce platforms have dropped H&M.
It comes as several Western countries imposed sanctions on China this week.
It is accused of committing serious human rights violations against the Uighur Muslim minority in Xinjiang.
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