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The post-Brexit hard sell for British food in Asia | BBC News

The post-Brexit hard sell for British food in Asia | BBC News
12 maggio 2024

The post-Brexit hard sell for British food in Asia | BBC News

Discussing food is like discussing the weather – it can get people talking for hours.

But when the BBC recently visited one of Asia’s leading food and drink events, it became clear that there are some cuisines that leave even the foodies speechless.

“British food?” asked one Thai woman. “Um… I’m not really sure what that is. Is that, like, sausage?”

So, how is Britain doing when it comes to exporting and selling food in Asia?

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