"Each trainer has a different smell."
In a bid to crackdown on counterfeit trainers, eBay has launched a scheme to authenticate the high-value items sold on its platform in the UK, where part of the process involves sniffing the sneaker. 👟
The trainer resale market is big business, with the most sought-after shoes being bought and resold online for huge profits.
eBay’s programme already exists in the US, but it’s now being extended the other side of the Atlantic with the opening of a warehouse dedicated entirely to inspecting the most expensive trainers being traded.
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